You’ve developed your product or service offering, mapped out your go to market strategy and even got a little traction. Now you’re looking to take things to the next level. You hear countless entrepreneurs raving about the value of content marketing, so you decide to give it a go. Every now and again, when you have a spare minute, you write something that you think will resonate with your clients and hope it hits a prospect out there in the ether. You’re not getting as much traffic as you’d hoped and certainly the engagement with potential customers is slower than a sloth without caffeine. So you write a few more posts you start getting some clients but now you have to service those clients and content takes a back seat. It’s an all too familiar story.
Consistency is the challenge
One of the biggest challenges with content marketing is consistency. You need to update your website on a regular basis with relevant and interesting content. This helps to keep your customers engaged and to turn prospects into potential customers. It’s shocking how much new business is won through conversions on blog posts. Whilst the exact algorithmic factors that are pre-determined by the search engine company (put simply, the deciding factors that order the ranking of sites) are more closely guarded than the Crown Jewels, it is a fact that when sites are updated frequently, search engines will visit more frequently too. This allows you to move up in the search engines rankings. This doesn’t quite explain exactly how your update, article or special offer will attract attention though; this is done through an algorithmic ranking of the quality, relevancy and consistency of your content. This indicates you are an authority domain and optimizes your chances of being moved up – SEO (search engine optimization). If you are now feeling a little overwhelmed by the task ahead then let’s look at the potential solutions.
Your options
You could (if you have the time, energy and desire) take a course on writing content for your site; maybe an online course on how to write a blog; a YouTube tutorial on LinkedIn content marketing, etc: equally you can pay someone else to do it for you. If that sounds more feasible, then the next thing you have to do is find someone who will care as much about the success of your business as you do, be good at what they do and not charge the earth – easy, right? But finding someone who knows both SEO and is a fantastic copywriter is like finding a needle in a haystack. With an individual, revisions can be slow and unfortunately life often gets in the way.
Alternatively you could work with a content marketing company. Alas, the problem with most content online is that it is often outsourced to the lowest bidder. Typically this means the person writing your copy isn’t a native English speaker and the editing process is often sloppy.
Our solution
It was for these exact reasons that we founded Content Koala. We write content for each client as if it were our own. Understanding your customers, product / service and aims. We then give you access to our own in-house copywriters, researchers and SEO specialists at a fraction of the cost of hiring them full time.
If you’re interested in partnering with Content Koala to drive audience engagement have a look at our pricing table, get in touch with us via our live chat or contact us at [email protected] today.
