In our last blog post, we explored why it’s important for any business to invest in content. Good content is like good food. Your competitors are busy in the kitchen and their content is getting lapped up by their audience. Do you too want to cook up a storm but don’t know where to start? Here are 3 content strategies that can add some flavour to your marketing efforts.
1. The Freshest Ingredients Are Trending Topics
There are many resources available online that can set you on the right path in search of the latest trends related to your business. You want to show your audience you’re up-to-date with the latest news in your industry. Hence why it’s important to search for keywords on your competitors’ websites. Other pastures offering ample opportunities for you to harvest hot topics include sites selling books associated with your products or services. Look for the highest reviewed ones, simply check their contents page and voilà! You’ll have a complete list of “ingredients” at your fingertips.
2. Why Facts Are the Recipe for That Sweet Dish Called Success
Actionable SEO, backlinks, headlines, conversion rates, emotional marketing value. You can have them all in our metaphorical pantry. Whether you can bring them together to create a cohesive marketing strategy is a whole different story. These content terms are like the staple components of any dish, learn how they complement one another. The best way to do this is understanding facts about them. For example: did you know certain phrases determine engagement rates with headlines? Or that Emotional Marketing Value can help create advocates for your brand? Knowing facts such as these will add nuance to your marketing strategies and give you an edge over your competitors.
3. Produced Locally and Loved the World Over
Global dominance may not be on your agenda. You just want to provide your consumers with something that you’re passionate about. We get it. But why be content with a slice of humble pie? The digital age has transformed every aspect of our daily lives, including our businesses. Where once the global markets were accessible only by the big players, medium to small brands can now produce content awareness in countries all over the world. According to international marketers, this will become increasingly vital. Just remember to check your content translates its intended message or you could end up with a recipe for disaster!
Will Your Content Pass the Taste Test
Surmise to say, with content, there’s a lot to consider! We understand it takes valuable time to search for interesting topics your readers will engage with. Or that learning about content strategies and understanding why they work can seem excessive. We also know that reaching out to foreign markets can be a daunting prospect for even the most ambitious entrepreneurs.
That’s where we come in. Others can work with the best ingredients money can buy, but that doesn’t mean they’ll produce a dish worth eating. At Content Koala, we will devise marketing strategies that will keep your business ahead of the curve. Think of us as your personal chefs. With us, you can be confident your readers will consume every word… like a koala chomping on eucalyptus leaves!
