Why You Should Invest in Good Content?
If you have any sort of online presence as a company, then there’s no doubt you’ve heard the phrase ‘Content is King’ (or as we discussed in our recent post ‘Consistent Content is King‘) and in the age of social media, influencers and high-speed digital marketing, this phrase rings truer than ever before. Videos and images are star players in the content game, but written content is far from dead. It’s the bread and butter of company blogs, how to guides, and testimonials for a reason. Say you’re a company that’s just started up, and you want to boost the visibility of your brand. Where do you begin? Content. Are you a brand that wants to connect with its audience? Release regular content. How about a brand that wants to rank higher in search engines and above your competitors? Con—You see where we’re going with this. These days, it’s not enough to produce content for content sake, consumers are savvy and attention spans are short. If you don’t provide something that appeals and do it quickly, then it’ll just get lost in the noise. So, what should good content do?
1. It Provides Something of Value to Your Audience
Without doubt, this is the most important goal of your content. At the end of the day, you serve your customer, be it through your goods or services –so why shouldn’t your content do the same? When creating content, ask; ‘is this going to make my audience’s life better?’ If the answer is no, go back to the drawing board. Research and listen to your customers! They’re the source of your content ideas.
2. It Differentiates You From Your Competitors
What better way to create a brand voice and connection with your audience than with content? Good content is shareable, and the more it’s shared, the more eyes will land on your brand. More eyes, more sales. Simple! Cultivate your tone, goals, and product with the content you create, and let that be the basis of your community. With regular content and engagement, comes a loyal following. You’ll be amazed by how a few advocates can change your brand image and perception.
3. It Helps You Rank in Search Engines
How often have you reached for your phone to quickly Google something? Search Engine Optimisation is often an afterthought for a lot of companies, but search engines account for a huge chunk of site traffic and referrals. Written content allows a search engine to pick out the keywords in your site and puts it into a list of search results. Target the right keywords in your written content, make it relevant, and watch those search rankings soar.
Of course, this is just the tip of the iceberg when it comes to the power of content. If you’re feeling at a loss when it comes to written content, or you you simply don’t have the time, then why not drop Content Koala a line?
We have a whole team of talented copy and content writers on hand, ready to tackle whatever subject you throw at us! If you find you love us –and why wouldn’t you? Then we offer flexible subscription plans to supply you with consistent, quality written content on a weekly or monthly basis. Regular, high-quality content is just a few clicks away. Contact us today!
